Responsibilities:
1. Market Research and Analysis:
- Conduct in-depth market research to identify trends, opportunities, and threats.
- Analyze industry data, competitor performance, and customer behavior to inform strategic initiatives.
2. Data Analysis:
- Collect, organize, and analyze data to generate insights and recommendations.
- Develop and maintain dashboards and reports to monitor key performance indicators (KPIs).
3. Competitive Intelligence:
- Monitor and assess competitor activities, market trends, and industry developments.
- Provide regular updates and insights to leadership on competitive landscape.
4. Strategic Planning:
- Assist in the development and refinement of business strategies to achieve organizational goals.
- Collaborate with cross-functional teams to ensure alignment and implementation of strategic initiatives.
5. Performance Measurement:
- Define and track key performance indicators (KPIs) to measure the success of strategic initiatives.
- Prepare and present performance reports to management, highlighting areas for improvement.
Qualifications:
- A bachelor’s degree in business administration, Economics, Finance, Marketing, or a related field is typically required.
- 2 to 4 years of experience in a relevant field, such as strategy consulting, corporate strategy, business analytics, business development or related roles.
Required Skills:
Analytical Skills:
- Strong analytical and problem-solving skills are essential. Proficiency in data analysis and the ability to derive meaningful insights from large datasets is crucial.
Market Research and Competitive Analysis:
- Experience in conducting market research, competitive analysis, and industry assessments.
Communication Skills:
- Excellent written and verbal communication skills are necessary for preparing reports, presenting findings, and collaborating with cross-functional teams.
Technical Proficiency:
- Proficiency in using analytical tools and software, such as Microsoft Excel, PowerPoint, and possibly specialized software for data analysis.
Strategic Thinking:
- The ability to think critically and strategically, with a focus on long-term planning and achieving organizational objectives.
Team Collaboration:
- Experience working collaboratively with cross-functional teams and the ability to influence without direct authority.
Adaptability:
- The capacity to adapt to changing business environments, priorities, and market conditions.
Project Management:
- Basic project management skills, including the ability to prioritize tasks, manage deadlines, and coordinate with stakeholders.